Founded in 2002,Balabala brand currently operates in over 4800 stores in China and 40+ stores internationally.

balabala provides
high quality fashion clothing, shoes and accessories for all occasions and activities, encouraging infinite dreams and a wonderful childhood with on trend fashion designs for children aged 0-14, all showcased in an exciting, vibrant shopping environment.

The spirit of the balabala brand
focuses on dreams, exploration, play and love for all children.
In balabala's world, every child is different.

成立于2002年，目前已經在中國區域内擁有超4800家門店，全球其他各國家和區域擁有超40多家門店。

balabala產品已全面覆蓋0-14歲兒童需求，產品綫包含：日常服裝、鞋品配飾、居家便服、出行生活等品類。20年來，balabala服務了2000萬中國家庭，引領兒童時尚潮流，陪伴兒童快樂成長。

balabala立志於服務全球的新生代家庭，提供激發成長靈感，讓天下兒童擁有美好童年。