OUR BRAND

OUR HISTORY

The origin of the brand name "Balabala" stems from three key factors. Firstly, the syllable "ba" holds significance as one of the earliest and simplest sounds for children to pronounce, making it universally relatable among children worldwide. Secondly, the name "Balabala" draws inspiration from the repetition of sounds, evoking a sense of music and dance, symbolizing growth and vitality. Lastly, the brand name "Balabala" is designed to be easily memorable and shareable. Whether it's children, parents, grandparents, or relatives, the mention of this name leaves a lasting impression..

As a leading international children's apparel and footwear brand established in 2002, we are committed to providing high-quality, fashionable products crafted with functional fabrics. Boasting an extensive retail footprint, our brand flourishes across over 4,800 stores worldwide, successfully captivating the hearts of customers in 15 countries and regions.

 

Mission

Balabala puts forward the slogan of “Every child is unique”

with our insight into the children.

In Balabala’s world,every child is different.Children are natural to

be mischievous, whimsical and playful.

Brand Personality: joyful, colorful and free.

Vision
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Balabala is trying to achieve the vision of becoming
the benchmark brand in the children’s apparel and accessories industry
all over the world.

Balabala is trying to achieve the vision of becoming the benchmark brand in the children’s apparel and accessories industry all over the world.

Co-branding Partnerships

Balabala is passionate about collaboration and proud to partner with brands, artists in different fields to bring our customers a unique assortment of products they cannot find anywhere else. Through our partnership, we follow high standard and create the products that helps to explore and express the different personalities of kids.

Two Decades of Designing for Growth

For over 20 years, Balabala has been dedicated to creating designs that truly understand and support children's growth. With a deep commitment to quality, functionality, and creativity, our products have earned global recognition, including prestigious awards such as the German Red Dot Design Award, the German iF Design Award, and the American IDEA Design Award. These accolades reflect our unwavering focus on blending innovative design with the needs of growing children.

OUR BRAND

Every child is unique.

At Balabala, we embrace the idea that each child joyfully celebrates their individuality.

As a leading international children's apparel and footwear brand established in 2002, we are committed to providing high-quality, fashionable products crafted with functional fabrics. Boasting an extensive retail footprint, our brand flourishes across over 4,800 stores worldwide, successfully captivating the hearts of customers in 30 countries and regions.


With our diverse selection of apparel, footwear, and accessories, we hope to empower all children to confidently showcase their personalities and have a whole lot of fun along the way!

Founded in 2002, Balabala is a leading brand in China, having an

international prospective and selling the apparel and accessories of

all categories and for all ages of children.  

Balabala advocates the brand concept of “Same Childhood,

Different Style”.

Balabala provides the fashionable and economical products

suitable for different occasions and activities to children with a view

to bring them a happy and free childhood.

Balabala products cover the children’s clothes, shoes, and

accessories for all ages of children from 0 to 16 years old.

Balabala continues to create the value of abundant selections and

high cost performance for customers.

Balabala is trying to achieve the vision of becoming the benchmark brand in the children’s apparel and accessories industry all over the world.

Mini Bala
Born in 2014 under the Balabala brand

Mini Bala is a parent-child growth brand dedicated to "helping parents and children become better versions of themselves." Focused on the 0-7 age group, we provide natural, artistic products that align with modern parenting values, encouraging unique thinking and self-expression.

We believe in nurturing children’s individuality, embracing creativity, and challenging traditions to inspire a more diverse lifestyle. Through equal, respectful, and independent parent-child relationships, we aim to foster meaningful growth—with nature and art as our inspiration.

Brand Slogan: "Mini me, better me."

Simple, natural, and full of love—Mini Bala, for a brighter journey together.

 

Our Value

The value of the Balabala is not only reflected in the design and quality of our products but also in the public welfare projects we have carried out for a long time.

In 2010, Balabala launched "Love in the Box" themed public welfare project. Since the start of the project, Balabala has taken on the responsibility of helping children and has held multiple forms of activities such as offline roadshows and charity runs, using the "box" as a medium to spread love to dozens of impoverished schools, children's intelligence training centers, and welfare institutions for children.

In total, Balabala has donated products and goods worth over one million RMB to thousands of children in need, spreading love to every child who needs help. Balabala always believes that public welfare can not only cultivate children's sense of social responsibility and love for others from a young age but also help children grow and learn to share and spread love through participation.

In the future, Balabala's "Love in the Box" public welfare project will continue to focus on children with special needs, weaving a path of growth for them with love and creating a better tomorrow for them. Balabala sincerely invites enthusiastic participation from all walks of life and calls for unity and continued attention to public welfare and children's growth.