When children wear Balabala, they wear more than just clothing — they step into a childhood wrapped in warmth. As a global brand dedicated to children's growth, Balabala took more confident strides internationally in 2025, spreading the belief that “Every Child is Unique” to more corners of the world.
Getting Closer to Kids: Building Emotional Connections Through Our Stores
In Southeast Asia, we’re not just opening stores — we’re building bridges to childhood. Our location at the Lotte West Lake Shopping Center in Hanoi has become a weekend favorite for local families, while “Cosmo The Show 2025” turned into a “Global Children’s Fashion Week,” making Balabala part of Vietnam’s local fashion culture. In Singapore and Hong Kong, we believe real interaction builds the best brand experiences. Hong Kong’s “Little Shop Manager” activity lets kids learn responsibility through play, and at Singapore’s VivoCity during Christmas, we handed out not just ice cream, but sweet holiday memories.
From Emerging to Mature Markets: Every Step Taken with Care
This year, Balabala steadily expanded its store network in the Middle East, growing by 39%. At shopping malls in the UAE, long lines in front of our Sanrio pop-up showed us the spark created when IP culture meets kids' fashion.
In Yangon, Myanmar, our first flagship store in The Central Mall used immersive design to let local families experience what “Every Childhood is Unique” really means. And in California, USA, Balabala’s new store opening was more than a business decision — it was our thoughtful response to the needs of families in developed markets. In Kyrgyzstan, part of the wider Russia-influenced region, opening three stores in just three months showed how much local families connect with our brand philosophy.
Warm Companionship in the Digital World: Behind Our Online Growth
On platforms like TikTok and Shopee, Balabala’s online sales grew by over 300% year-on-year in 2025, while a steady 4.91-star rating reflects the trust of countless families. With over 1 billion brand exposures and more than 1 million members across our digital ecosystem, these numbers represent real families choosing to walk with us. We’re building not a cold business map, but a warm, digital community for growth.
Marketing with Heart: From Campaigns to Growing Up Together
This year’s global promotions for the “Toy Down” and “Bala T” series reached over 300 million exposures, and social media followers grew by more than 450%. But beyond the data, what truly moved us were the moments: in Vietnam, talking with teens about the puzzles of growing up; in the U.S., donating products so more kids could have a warm winter; in Malaysia during Deepavali and in Singapore at Christmas, celebrating and creating memories together with local families.
From Southeast Asia to North America, from the Middle East to Central Asia — every path Balabala walks connects not just markets, but the shared love of families for their children across cultures. In 2025, we served not just customers worldwide, but the partners and families who trust us.
In 2026, Balabala will continue moving forward with humble yet steady steps, toward more corners of the world. Our simplest, sincerest wish? To see more children across the globe wearing Balabala, exploring the world with confidence and joy.
